CREATIVE PERFORMANCE

I. Role Objectives

• Responsible for improving advertising performance (conversion rate, CTR, CVR) by optimizing creative assets (video & image).
• Ensure content output aligns with user insights, market trends, and the right target audience.

II. Key Responsibilities

Creative Production Management

• Develop a mindset for building and maintaining a Creative Asset Library to efficiently reuse resources.
• Have a deep understanding of ad video structure (Hook – Body – CTA) and optimize each stage based on viewer drop-off points.
• Lead and define creative concepts (visuals, videos) for advertising campaigns.
• Provide guidelines and quality standards for the Creative team.
• Ensure outputs are tailored to the specifics of each platform (Meta, TikTok, Google, etc.).

Market & User Understanding

• Gain strong insights into users across different markets (Vietnam, SEA, Global, etc.).
• Analyze competitors, creative trends, and high-performing video formats.

Performance Optimization

• Work closely with UA/ASO teams to analyze key metrics (CTR, CVR, CPI, etc.).
• Provide creative-driven insights to improve conversion and overall performance.
• Conduct A/B testing and evaluate content effectiveness.

Production Process Management

• Build a closed-loop feedback process: Data → Insight → Brief for Designers/Editors → Production → Testing.
• Develop a training roadmap to enhance the capabilities of the Creative team (Designers, Editors).
• Assign tasks to the Creative team.
• Review and approve outputs before launch.
• Handle high-pressure environments, manage multiple projects simultaneously, and meet deadlines.

Reporting & Recommendations

• Lead weekly/monthly Creative Review meetings with Marketing/UA teams to align on direction (winning concepts).
• Consolidate performance results of creatives (top-performing vs. low-performing).
• Propose next steps based on data insights.
• Stay updated on market creative trends.

1. Professional Knowledge

• Strong understanding of Art & Visual principles (layout, color, concept).
• Solid knowledge of video production (formats, pacing, storytelling).
• Basic understanding of marketing metrics (CTR, CVR, CPI, ROAS, etc.).
• Good grasp of user behavior and audience preferences.

2. Experience

• Minimum 2–3 years of experience in Creative or Performance Creative within Game/App/Media/Tech industries.
• Proven experience managing creative production for advertising platforms (Meta, TikTok, Google).
• Candidates with demonstrated success in improving conversion rates are preferred.

3. Skills / Soft Skills

• Strong artistic sense (art sense).
• Ability to read and analyze data effectively.
• Capability to evaluate creative assets from a performance perspective.
• Creativity combined with logical thinking.
• Leadership and communication skills.
• Experience applying AI tools (Midjourney, Stable Diffusion, ChatGPT, etc.) in the production workflow.

• Salary: Negotiable
• Bonuses: performance-based bonuses, creativity bonuses, holiday bonuses, 13th-month salary, etc.
• Performance review every 6 months to 1 year
• Working hours: 8:00 AM – 5:30 PM (1.5-hour lunch break), Monday to Saturday morning
• Professional, open, friendly, creative, and dynamic working environment
• Company trips, vacations, and team-building activities
• Provided with modern working equipment: high-end PC setup + dual monitors, servers, and other necessary resources
• Paid annual leave and full benefits in accordance with labor laws