[Horus × Apple Ads] Strategic Partnership – Expanding Global Opportunities for Game & App Growth

Recently, Horus had the opportunity to meet with representatives from Apple Ads for a professional exchange focused on emerging digital advertising trends, sharing practical insights, and exploring solutions to enhance the development and promotion of Game and Mobile App products in international markets.

During the meeting, Horus and Apple Ads focused on four key discussion areas:

• Exploring Advertising Trends: Gaining insights into the latest developments in the Apple Ads ecosystem, user behavior, and opportunities to reach promising markets.

• Optimizing Game/App Growth Strategies: Discussing advertising solutions to acquire new users, improve conversion performance, and optimize campaign costs.

• Sharing Practical Insights: Analyzing challenges in advertising operations, evaluating campaign performance, and identifying approaches tailored to the unique characteristics of each product category.

• Expanding Collaboration Opportunities: Strengthening the partnership between the two teams to make better use of available resources, tools, and solutions that support product growth.

With a strategic focus on developing Game and Mobile App products for users worldwide, Horus continuously prioritizes technological advancements, market research, and ongoing improvements to its marketing strategies. Connecting with major advertising platforms such as Apple Ads provides Horus with deeper market insights, access to new approaches, and opportunities to strengthen its competitiveness in the international landscape.

Beyond the professional insights gained, these direct meetings and exchanges also lay the groundwork for Horus to expand its partner network, explore new collaboration opportunities, and progressively refine its long-term growth strategy.

The meeting between Horus and Apple Ads further reflects Horus's proactive approach to building connections, learning, and embracing innovation as it continues to bring its Game/App products to a wider global audience.

Horus sincerely thanks the Apple Ads representatives for taking the time to meet with our team and share valuable perspectives. We look forward to more meaningful exchanges and practical collaboration opportunities in the future!