[Horus × Meta] AI & Performance Marketing Workshop: Optimizing UA, Pushing Boundaries

Recently, Horus welcomed the Meta team to its office for an in-depth workshop on Artificial Intelligence (AI), advertising performance optimization, and future collaboration opportunities. The event provided an opportunity for both teams to explore the latest technological solutions, exchange practical insights, and identify opportunities to enhance performance in the global Game and Mobile App markets.

During the workshop, Horus and Meta discussed and analyzed real-world challenges in User Acquisition (UA), focusing on five key areas:

• Leveraging Meta AI for UA Optimization: Exploring AI-powered solutions to improve advertising performance and optimize user acquisition efforts.

• Reviewing the Advertising Signal Infrastructure: Assessing data quality and signal systems to enhance advertising delivery and performance.

• Expanding Web2App and AI Opportunities: Discussing implementation strategies, optimizing conversion journeys, and unlocking growth potential.

• MCP Integration and Automation: Exploring system integration capabilities and leveraging technology to streamline and optimize operational workflows.

• Building a Long-Term Partnership: Identifying Horus's strategic priorities and areas where Meta's support and collaboration can create value in the future.

Beyond the technical discussions, representatives from both leadership teams exchanged perspectives on development strategies, practical business needs, and future collaboration opportunities. These discussions helped identify solutions aligned with Horus's growth strategy while opening up opportunities for deeper cooperation between the two teams.

With a strong commitment to continuous innovation and the integration of technology into its operations, Horus places great importance on building connections with leading technology partners worldwide. Each collaboration provides an opportunity to explore emerging trends, validate solutions against real-world challenges, and continuously strengthen implementation capabilities.

The Horus × Meta workshop marks another step forward in expanding technology partnerships, optimizing marketing performance, and driving sustainable growth across Horus's Game, AI, and Mobile App ecosystem.

Horus sincerely thanks the Meta team for visiting, sharing valuable insights, and joining us for this productive session. We look forward to developing more meaningful collaborative initiatives and creating long-term value together.