UA MARKETING

• Conduct market research, competitor analysis, and industry trend analysis to identify opportunities and propose innovative strategies.
• Set up, manage, and optimize advertising campaigns across major platforms such as Google Ads, Facebook Ads, TikTok Ads, etc.
• Closely monitor campaign performance and continuously optimize marketing campaigns for better results.
• Use data analytics tools such as Adjust, AppsFlyer, Firebase, etc. to track, measure, and analyze campaign performance.
• Prepare daily, weekly, and monthly reports on campaign performance and market trends, along with actionable recommendations.
• Work closely with the Game Operations team to achieve revenue and profitability targets for each project.
• Plan and manage Community & Content Marketing activities to ensure consistent communication across fan pages.
• Work with major advertising partners such as Google, Facebook, TikTok, etc. to stay updated on industry trends and leverage new tools and solutions.

• Proven hands-on experience in successfully running UA campaigns for games in global markets, preferably mobile games, across multiple major platforms and with significant budgets.

Technical Expertise:

• Deep understanding of the game market, game genres, and player behavior.

• Strong knowledge of advertising pricing models (CPM, CPC, CPI, CPA, CPL, CPS, etc.) and performance metrics (CTR, CVR, ROAS, LTV, etc.).

• Hands-on experience with online marketing tools such as Google Ads, Facebook Ads, TikTok Ads, Google Analytics, etc.

• Experience running global advertising campaigns on at least one of the following platforms: Google, Facebook, TikTok, Unity, Mintegral, ironSource, AppLovin, etc.

Skills:

• Strong data analysis and analytical thinking, with the ability to interpret complex metrics and make data-driven decisions.

• Project management skills, with the ability to manage multiple campaigns simultaneously, prioritize tasks, and ensure timely execution.

• Strong communication and negotiation skills, with the ability to work effectively with external partners and internal teams.

• Proficient in Microsoft Office tools, including Excel and PowerPoint, as well as Google Sheets.

Personal Qualities:

• Passionate, creative, and deeply knowledgeable about games.

• Proactive, responsible, and eager to learn.

• Adaptable and comfortable working in the dynamic and fast-paced game industry.

Compensation:
• Attractive income: Project bonuses + year-end bonuses of up to 18 months' salary.
• Periodic performance reviews (at least once a year).
• Holiday bonuses and other incentives in accordance with the Company’s benefits policy.
• 12 days of annual leave; unused leave days can be cashed out.

Growth Opportunities:
• Global Projects: Collaborate on developing large-scale, high-quality games targeting international markets.
• Professional Development: Opportunities to work on major projects and receive structured training within a young, dynamic environment offering ample growth potential.
• Growth in the AI ​​Era: High-end equipment (high-spec PCs with dual monitors), AI accounts, and relevant tools to support work, boost productivity, and foster professional growth.

Well-being & Team Bonding:
• Domestic and international company trips, along with various team-bonding activities.
• Fully stocked amenities: Refrigerator, microwave, complimentary tea/coffee, and nap mats.
• Sponsorship for sports clubs (football, yoga, etc.) and wellness activities.
• Benefits policies continuously improved based on employee feedback and experience.